Aldi has officially relaunched its Mamia New Parent Fund for 2026, offering free £100 vouchers every week to help new parents manage the rising costs of baby essentials. This initiative follows the success of the 2025 programme, which saw thousands of UK families benefit from extra support during a time of growing financial pressure.
The weekly giveaway – totaling £5,200 in support across the year – is designed to ease the burden of recurring costs like nappies, wipes, and baby food.
Support
Now in its second year, Aldi’s Mamia New Parent Fund focuses on supporting families during the often overwhelming first months after welcoming a new baby. The scheme aims to help with the costs that many parents don’t fully anticipate – especially the ongoing expense of nappies, which 17% of parents report as a top unexpected cost.
Every week in 2026, one UK family will be selected to receive a £100 Aldi voucher, usable in any Aldi store across the UK.
Savings
The initiative aligns with Aldi’s push to promote its award-winning Mamia baby range, which includes nappies, wipes, toiletries, and baby food. According to Aldi’s own data, parents can save up to £380 in the first year by using Mamia nappies compared to leading brands.
As the UK’s Cheapest Supermarket for five consecutive years, Aldi continues to position itself as the go-to store for families seeking high quality at low prices.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said:
“We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges. The response to last year’s fund showed us how much parents appreciated this support, which is why we’re proud to bring it back again in 2026.”
How to Enter
To apply for Aldi’s weekly £100 voucher draw, new parents must email [email protected] with the following:
- Full name
- Country of residence
- Email address
- A photo of a Mamia product receipt (dated within seven days of entering) from a UK Aldi store
Entries are open between 12:01am on January 23, 2026, and 11:59pm on January 23, 2027.
Each week, one winner will be randomly selected from the valid entries received in the previous seven days. Winners will receive a £100 digital voucher sent to the same email address used to enter.
There are 52 total prizes to be awarded, making this a year-long opportunity for new parents across the country to get a little extra help when it matters most.
Trust
The Mamia product line has gained recognition not only for affordability but for quality too. Aldi’s baby products are routinely tested to match the same safety and performance standards as leading brands and have won numerous industry awards, including Supermarket of the Year by MotherandBaby.
That recognition helps reinforce Aldi’s reputation as a retailer that provides both value and trust – two things that matter deeply to new families.
Local Impact
While this national programme runs across the UK, Aldi’s weekly support model has a grassroots feel, offering consistent and targeted help directly to parents when they need it most. It’s a meaningful example of how supermarkets can step beyond price competition and offer real, personal support to their customers.
FAQs
Who can apply for the Aldi parent voucher?
New parents in the UK with a recent Mamia purchase.
How much is the Aldi voucher worth?
Each weekly winner receives a £100 digital voucher.
How do I enter the prize draw?
Email your details and Mamia receipt to Aldi.
How many winners will there be?
One winner per week across 2026 – 52 total winners.
