A new alert from Nationwide Building Society has highlighted a growing financial and online safety concern, particularly affecting men in their 20s. Based on an analysis of 50 reported cases, the data suggests that this group is disproportionately targeted by s*xtortion scams.
S*xtortion is a form of blackmail where criminals threaten to share private or explicit images, videos, or information unless a payment or other demand is met. While victims range widely in age, the findings point to a clear pattern in who is most often affected.
Data
Nationwide’s analysis found that nearly half of the reported s*xtortion cases involved individuals in their 20s. Overall, 98% of victims in the sample were male.
The age range of those targeted was broad, from as young as 13 to as old as 70. However, younger adults appear to face a higher level of exposure, possibly due to more frequent use of social media and online communication platforms.
The findings align with broader concerns about the increasing sophistication of online scams and the difficulty many people face in identifying them.
Methods
S*xtortion scams typically begin with contact through social media or messaging platforms. Fraudsters often create fake profiles to appear trustworthy or appealing.
Once contact is established, the scammer may:
- Build rapport through friendly or flirtatious conversation
- Encourage or pressure the victim to share explicit images or videos
- Move the conversation to a different platform
- Claim access to the victim’s contacts or personal data
After obtaining sensitive material, the scammer issues threats, often demanding money in exchange for not sharing the content.
Cases
Nationwide highlighted several real examples to illustrate how these scams unfold.
In one case, an individual exchanged images and participated in a video call with someone they met online. Shortly after, they received a threatening call demanding payment.
In another instance, a victim shared private images and was then told to purchase Apple gift cards to prevent the images from being released. The situation was reported to the police after the victim informed a family member.
These cases show how quickly a seemingly harmless interaction can escalate into financial and emotional pressure.
Risks
A survey commissioned by Nationwide found that 54% of students, including those in high school, secondary school, and university, believe it has become harder to identify scams.
This reflects a broader trend where fraudsters use increasingly convincing tactics. Emotional factors such as urgency, fear, and embarrassment are often used to pressure victims into acting quickly without seeking advice.
According to Nationwide’s head of economic crime, Jim Winters, scammers often exploit vulnerability and rely on victims feeling unable to speak up.
Prevention
Nationwide has outlined several practical steps to reduce the risk of falling victim to s*xtortion scams:
- Pause before sharing personal or sensitive content. Once shared, control is lost
- Be cautious if someone pushes for quick decisions or creates urgency
- Avoid switching conversations to unfamiliar or less secure platforms
- Do not send money, as this may lead to further demands
- Speak to someone you trust, such as a friend, family member, or bank
Reporting incidents early can help limit damage and prevent further exploitation.
Response
If someone becomes a victim of s*xtortion, taking prompt action is important. This includes ceasing communication with the scammer, preserving evidence, and reporting the incident to authorities or relevant organizations.
Banks and financial institutions may also be able to assist in cases involving payments, particularly if reported quickly.
While embarrassment can make it difficult to seek help, timely reporting can significantly improve outcomes.
The findings from Nationwide underline the importance of awareness and caution when interacting online. As digital communication continues to play a central role in daily life, understanding how these scams operate is essential.
S*xtortion is not limited to any single group, but the data suggests that younger men may be particularly vulnerable. Recognizing the warning signs and taking preventive steps can help reduce the risk and limit the impact of these increasingly common scams.
FAQs
What is s*xtortion?
A scam using threats to share private content.
Who is most at risk?
Men in their 20s are most affected.
How do scammers contact victims?
Through social media or messaging apps.
Should you pay the scammer?
No, payments may lead to more demands.
